How to distract your auditor’s comprehension

When the message is weak, what do you do?

The answer of the preacher is often: Shout! but there is a better way

The ubiquitous presence of punctuated, percussive sound waves emanating from the large black boxes carefully positioned around the auditorium at 64hz or thereabouts in the modern age, but not only so but also in many ancient cultures, is an essential element of the many shared experiences of groups of individuals in our divers communities. It dulls the senses and raises the ire so that any criticism which may attend the auditor is directed solely at the manner of the presentation and not at the content thereof.

How different is the approach of those who wish to provide not only entertainment in a shared experience which is felt in the body, but also an enlightenment of the mind where such manipulation of that which so easily distracts us from what is important, that is the content of the presentation.

There are many who would dull our minds in order to persuade us to accept the message presented to us. So, scam telephone calls, email and text messages represent some of the worst excesses of this, and what will they be like when AI starts to generate them? How long do we have to wait before the scammers voice sound just like that of your friend who is being impersonated? Hot on the heels of such as these are those who would sell you their quack solutions to health, housing, communication and transport problems. It will only cost £xx/month but you do not hear increasing at 4% + inflation each year for the next ten years during which you are locked in, having to pay the full amount if you wish to get out early.

Then we have religious quacks: Do this and live!. It may be true, but you still have to answer for what you have done and in any event you are actually unable to do this Moses said: Their foot shall slip in due time. Be aware of the siren voices that would silence the only message that matters. There is only one name given among men by which we must be saved.

Coupled with the distractive sonic vibrations an attempt was made to provide a cathedral like oracular experience by means of beams of light in the otherwise darkened room, as if streaming through stained glass windows on a bright summer’s day. What a contrast all of this is with the buildings of the Reformers who thought that the lecture theatre was much more commodious to the reception and understanding of the message. In the light of such a place we are able to read the text for ourselves, to review it and take notes of what has been said. Such a context for the delivery of the message is much more fitting and provides a much greater probability that the message will be received and understood for the benefit of both the orator, the auditor and the clients of the auditors.

All of this was designed to create the right ambience for what was then to be presented to us from the dais. We were treated to an inspirational [an adjective that the marketing world would ascribe but not Coco] talk about how to live with stress and other issues in the world. Paul takes this up when writing to Timothy, where he says: For bodily exercise profits a little, (1Tim 4:8) but then points him to what really matters: godliness is profitable for all things, having promise of the life that now is and of that which is to come. (1Tim 4:8) It was interesting, perhaps entertaining, but for all the efforts to provide techniques, promote a proper understanding of self worth, Coco considers missed the mark ignoring what really matters as set out by the apostle.

Godliness with contentment is great gain.

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