Before Coco makes any, as perhaps some would interpret it, apositive comments, do not think that Coco is not unaware that languages change in their construction, grammar and syntax, and that words change their meaning, a phenomena to which many of the so-called false cousins of the European languages will be very willing to attest. So his comments may be understood to be quite miserable, but they are certainly, Coco says with not with unalloyed hope, but not hype, not intended to be misérable. For this reason it is very important that we have a proper understanding of words and their use, it is for this reason that every one of us carries within him a taxonomy by which we classify words so that we know which set of words are appropriate at any particular time. Parts of our taxonomic classification, if that is not a tautological repetition of the same conceptual idea, will indicate to us that certain classes of words are appropriate in one circumstance; for example, language may not be used in the discussions that take place in the nursery between a mother and her child, which would not be out of place in the context of seeking a negotiated settlement of certain difficulties which may have arisen as a consequence of a perceived, or perhaps even putative, breach of contract, even though the purpose of the use of the language in both cases is propitiatory, which is to say that in its intention it seeks to bring about the reconciliation of two estranged parties.

So to come to the point of my post, if it were not for its progeny Coco would not have believed it possible for this to have been suggested by R*****s. Now although Webster’s is not his favourite dictionary, it behoves Coco to avoid, or should that be evade, perhaps even eschew the use of a British dictionary in this context, and Coco does happen to have a copy of an authorised British printing of the 1924 edition, which rather helpfully warns him that should it be found in his possession after emigrating to Australia it will be liable to confiscation.

Coco is not entirely sure how well the photographs will turn out here, so here is a transcription for the two root words:

tax-ol´o-gy (tăk-sŏl´ṓ-jĭ),n. [Gr. τάξις arrangement + -logy.] Taxonomy.

tax-on´o-my ({tăk-sŏn´ṓ}-mĭ), n. [Gr. τάξις arrangement, order + νομος a law.] Classification; esp., classification of animals and plants according to their natural relationships; also, the laws and principles of such classification.

The meanings of the derived terms; taxonomist, taxonomic, taxonomical, taxonomically, and those derived from the synonym taxology, need no further explanation.

Coco will draw no conclusion, but rather leave the reader to draw his own.

By the way Coco too is a taxologist in the way that he thinks about and understands tax, but his taxological understanding and methods do not end there. The use of taxology is important in our approach to many different aspects of knowledge without which we would remain in extreme ignorance of the world around us. So, taxology is important to us in our understanding of who God is, the universe, life and everything. Of course, taxology is not itself a substitute for these things. It merely provides a framework for us within which we may build our understanding and hope to build up our understanding of these things.

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The Story

{A} monumental discovery became evident after plenty of sleuthing. A senior director of marketing for the corporate business, and her team recruited countless players: leaders across the industry, numerous accounting firms, and even the IRS. Persona work cut through a jungle of questions. Suddenly the uncertainty dissipated. What remained was a clear gap in the market…and the team seized upon this opportunity to address the need for a personality.

We fill that gap as the industry’s trusted partner in tax technology. {The} team knew it was time to take ownership of our prestigious status and create a campaign with which the customers identified.

And the Taxologist was born.

Taxologist noun [taks-ol-uh-jist]: a tax professional that excels in the use of technology to maximize tax function effectiveness.

How does one identify this breed of professional? It’s simple, really: they are typically tax managers or directors, engineers of change that operate as a driving force for new tax technology. By challenging the status quo of the tax department, they have moved away from Excel and toward total management of their professional skillsets using the utmost technological efficiency.

The big word in the Taxologist campaign is {Taxological}. {Taxology} transforms today’s tax professionals into Taxologists. It empowers them – which, as eye-opening persona work reveals, is important for this customer.

“[The campaign] has a personal feel to it. [The customers] are unique characters,” A said.

Her team’s extensive persona work greatly shaped the Taxologist campaign. By analyzing the buyers’ behavio[u]rs(sic!) and psychology, they gained eye-opening results that helped them better anticipate the content they desire to see and better understand their current situation. The team learned that these customers sometimes don’t hear enough accolades though they’re essential operators of tax processes. They often work as behind-the-scenes players in the company, but their work is crucial to their business. The Taxologist campaign is a personal way to reward them and make them feel special. Now we’re speaking their language.

{Taxology} noun [wuhn-sohrs]: the art, science, and skill of combining tax with technology to gain efficiency across the tax lifecycle. It transforms today’s tax professionals into Taxologists.

Taxology is the tool that fills the gap in the industry for a tax technology leader. The Taxologist campaign is what we’ve crafted to get the customers excited about the technology they utilize and their pivotal roles in the industry. With this identity, they can feel confident about the change they’re enacting. It is okay to embrace technology and we are their partner in that.

The Taxologist campaign will invade and conquer using a broad range of materials. Currently….

Advertising campaign by {name redacted} media group

Names have been redacted both to protect the innocent and to not promote the advertising further.