{"id":1072,"date":"2023-04-20T09:00:44","date_gmt":"2023-04-20T09:00:44","guid":{"rendered":"https:\/\/blog.purechocolate.org.uk\/?p=1072"},"modified":"2025-06-07T17:46:33","modified_gmt":"2025-06-07T17:46:33","slug":"trade-marks","status":"publish","type":"post","link":"https:\/\/blog.purechocolate.org.uk\/?p=1072","title":{"rendered":"Trade Marks"},"content":{"rendered":"\n

My surprise is not so much in the way Lidl <\/a>managed to win, but how they managed to gain a trademark for a yellow disk on a blue background in the first place.<\/p>\n\n\n\n

Has no-one looked at the sky recently?<\/p>\n\n\n\n\n\n\n\n

I suppose it was the fiery red ring which cannot be seen with the naked eye that tipped the balance in their favour.<\/p>\n\n\n\n

Who is she who looks forth as the morning,
Fair as the moon,
Clear as the sun,
Awesome as an army with banners?
The Song of Songs<\/a>
<\/p>\n\n\n\n

The heavens declare the glory of God; and the firmament shows his handiwork.
Day unto day utters speech, and night unto night reveals knowledge.
There is<\/em> no speech nor language where<\/em> their voice is not heard.
Their voice has gone out through all the earth, and their words to the end of the world.<\/p>\n\n\n\n

In them he has set a tabernacle for the sun, which is<\/em> like a bridegroom coming out of his chamber, and<\/em> rejoices like a strong man to run its race.
Its rising is<\/em> from one end of heaven, and its circuit to the other end; and there is nothing hidden from its heat.
Psalm 19<\/a><\/p>\n\n\n\n

\"\"
The feint red ring<\/figcaption><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

My surprise is not so much in the way Lidl managed to win, but how they managed to gain a trademark for a yellow disk on a blue background in the first place. Has no-one looked at the sky recently?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,5],"tags":[],"class_list":["post-1072","post","type-post","status-publish","format-standard","hentry","category-business","category-humour"],"_links":{"self":[{"href":"https:\/\/blog.purechocolate.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/1072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.purechocolate.org.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.purechocolate.org.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.purechocolate.org.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.purechocolate.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1072"}],"version-history":[{"count":6,"href":"https:\/\/blog.purechocolate.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/1072\/revisions"}],"predecessor-version":[{"id":3110,"href":"https:\/\/blog.purechocolate.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/1072\/revisions\/3110"}],"wp:attachment":[{"href":"https:\/\/blog.purechocolate.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.purechocolate.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.purechocolate.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}